The Foundation
Marketing tracking and monthly reporting for Central PA service businesses
Most owners cannot say where last month's calls came from. That makes every marketing decision a guess.
We set tracking up once, correctly, and send a plain report every month: what ran, what came in, and what we are doing next.
What's included
What tracking and reporting includes
Website analytics
Visits, where they came from, and the pages people read before reaching out, measured with Google Analytics and Tag Manager.
Every form counted
Each inquiry tracked back to the page it came from, so you know which pages bring in work.
Calls tracked
Call tracking numbers where they help, so calls from the website and other sources can be told apart.
Google profile actions
Calls, website visits, and direction requests from your Google Business Profile.
Search visibility
Which searches you appear for on Google and Bing, and how that changes month to month.
A plain monthly report
What ran, what came in, what is next. No vanity metrics, no jargon.
How it works
How tracking and reporting run
Set up
Analytics, tag management, Google Search Console, Bing, and form and call tracking, configured and tested.
Baseline
A first full month of data, so every later number has something to compare against.
Report
Every month: what ran, what came in, what moved, and the plan for next month.
Questions
Straight answers.
Something else on your mind? Ask it on the strategy call, or in the form below.
What is in the monthly report?
Inquiries by source (calls, forms, and Google profile actions), search visibility, reviews, what we changed that month, and what is next. Short enough to read in a few minutes.
Will call tracking change our phone number?
Your main number stays the same. Tracking numbers forward to your existing phone and are used where they help tell sources apart.
Why not just look at website visits?
Visits do not pay the bills. We count the things that turn into work, calls and inquiries, and tie them to where they came from.
One system
Works better connected.
Each piece of the Foundation feeds the others. These are the ones that work most closely with this one.
Search & AI Visibility
Found when people and AI look for what you do, where you do it.
Learn moreWebsite
Built to turn a visit into a call, kept current every month.
Learn moreGoogle Business Profile & Listings
Claimed, complete, and consistent everywhere your business is listed.
Learn more
See every service, or how the whole system runs, from being found to being paid.
Start here
READY TO
GET FOUND?
Book a strategy call, or tell us about your business below. We look at how you show up today and tell you plainly what it would take.
Tell us about your business