Add-on
Google Ads management for service businesses in Harrisburg and Central PA
Search ads put you at the top of Google the moment someone needs what you do. Run well, they bring in calls while your search visibility builds. Run loosely, they spend money on searches that were never going to hire you.
We run them tightly: the right searches, the right towns, pages that match the ad, and every result counted by the calls and inquiries it brought in.
What's included
What Google Ads management includes
Campaigns built around your services
Ads for each service you want more of, written for the way customers in your area search for it.
The right searches only
Careful keyword matching and a list of searches to block, so the budget goes to people looking to hire, not to job seekers, how-to questions, or other businesses' names.
Your service area, not the whole state
Ads shown to people in the towns you actually serve, during the hours someone can answer the phone.
Ads that land on the right page
Each ad sends people to the page that matches what they searched for, not the homepage.
Results counted by calls and inquiries
Conversion tracking set up for real calls and form submissions, so Google's bidding learns from leads, not clicks.
Checked every week, reported every month
Search terms, spend, and results reviewed regularly, with a plain report each month on what came in.
How it works
How Google Ads get set up and run
Plan
Which services and towns to advertise, a starting budget, and what counts as a lead for your business.
Build
The ad account set up in your business's name, campaigns built, and tracking tested before anything spends.
Launch
Ads go live, and the first weeks are watched closely while the account learns.
Every month
Wasted searches cut, more budget to what works, and a report on what came in.
Questions
Straight answers.
Something else on your mind? Ask it on the strategy call, or in the form below.
How much should we spend on ads?
It depends on your services, your area, and how many jobs you can take on. We recommend a starting budget after the planning call and adjust it from real results. Ad spend is paid directly to Google, separate from our management.
Whose ad account is it?
The account is set up in your business's name with your card on file, and we are added to manage it.
Do you guarantee leads?
No. Google decides when ads show, and customers decide whether to call. We control the setup, the targeting, and how quickly wasted spend gets cut, and we report honestly on what comes in.
Do we need a new website first?
Not always, but ads work much better when they land on a page that matches the search. If your site does not have those pages, we will tell you before any money is spent.
Why run ads if you also work on search visibility?
Search visibility builds over months. Ads can bring in calls while it builds, and what the ads show about which services and searches turn into jobs tells us which pages to build next.
One system
Works better connected.
Each piece feeds the others. These are the ones that work most closely with this one.
Search & AI Visibility
Found when people and AI look for what you do, where you do it.
Learn moreCall & Form Tracking
See which calls and inquiries came from your website, Google profile, and ads.
Learn moreWebsite
Built to turn a visit into a call, kept current every month.
Learn more
See every service, or how the whole system runs, from being found to being paid.
Start here
READY TO
GET FOUND?
Book a strategy call, or tell us about your business below. We look at how you show up today and tell you plainly what it would take.
Tell us about your business